{"id":3110,"date":"2024-11-11T15:49:40","date_gmt":"2024-11-11T15:49:40","guid":{"rendered":"https:\/\/healthlab.nrw\/sales-and-marketing-for-digital-health-start-ups\/"},"modified":"2025-04-09T14:46:57","modified_gmt":"2025-04-09T14:46:57","slug":"sales-and-marketing-for-digital-health-start-ups","status":"publish","type":"page","link":"https:\/\/healthlab.nrw\/en\/sales-and-marketing-for-digital-health-start-ups\/","title":{"rendered":"Sales and Marketing for Digital Health Start-ups"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; back_color=&#8221;color-428319&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;185530&#8243; back_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;mobile-full&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; back_color=&#8221;color-121267&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;141725&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column_text text_color=&#8221;color-173812&#8243; uncode_shortcode_id=&#8221;174821&#8243; text_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;kruimelpad&#8221;]<a href=\"https:\/\/healthlab.nrw\/en\/academy\/companies\/\">back to the course overview<\/a>[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text uncode_shortcode_id=&#8221;133721&#8243;]<\/p>\n<h2>Sales and Marketing for Digital Health Start-ups<\/h2>\n<p><strong>Building succesful sales and marketing structures<\/strong><\/p>\n<p><span data-offset-key=\"dera-0-0\">Building effective sales and marketing structures is one of the biggest challenges for Digital Health start-ups and other companies. Founders often face the difficulty of marketing their products in a highly regulated, complex healthcare market with limited financial resources. This course teaches you how to properly identify and segment your target audience, use relevant channels, and build a true customer funnel\u2014all within the legal and regulatory framework.    <\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;2911&#8243; media_width_use_pixel=&#8221;yes&#8221; alignment=&#8221;center&#8221; uncode_shortcode_id=&#8221;662928&#8243; media_width_pixel=&#8221;300&#8243; el_class=&#8221;full-english&#8221;][\/vc_column_inner][\/vc_row_inner][vc_raw_html]PGgzIGNsYXNzPSJpbmxpbmUtaDMiPkNvdXJzZSBDb250ZW50PC9oMz48c3BhbiBjbGFzcz0ia3Vyc21vZHVsZSI+NyBDb3Vyc2UgTW9kdWxlczwvc3Bhbj4KPHA+U2VsZi1wYWNlZCBkaWdpdGFsIG1vZHVsZXMsIGluY2x1ZGluZyBhIGZpbmFsIFEmYW1wO0Egc2Vzc2lvbiB3aXRoIGluZHVzdHJ5IGV4cGVydHMuPC9wPg==[\/vc_raw_html][vc_row_inner row_inner_height_percent=&#8221;0&#8243; back_color=&#8221;color-396893&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;122048&#8243; back_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;border kurs-block kurs01&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;684667&#8243;][vc_column_text uncode_shortcode_id=&#8221;160534&#8243;]<strong>Your Playground: Legal &amp; Regulatory<br \/>\n<\/strong>An introduction to the legal and regulatory environment relevant to Digital Health start-ups and other companies, aimed at raising awareness rather than going into technical depth.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; back_color=&#8221;color-396893&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;206236&#8243; back_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;border kurs-block kurs02&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;684667&#8243;][vc_column_text uncode_shortcode_id=&#8221;549419&#8243;]<strong>Target Groups, Personas, Segments, and Pain Points<br \/>\n<\/strong>Learn how to define and visualize your target customers. Understand their daily routines, challenges, and current alternatives. This lays the foundation for a successful marketing and sales strategy.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; back_color=&#8221;color-396893&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;920968&#8243; back_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;border kurs-block kurs03&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;684667&#8243;][vc_column_text uncode_shortcode_id=&#8221;441274&#8243;]<strong>Your Product or Service<br \/>\n<\/strong>Define how your product solves the identified pain points. Develop your product\u2019s &#8220;pain relievers,&#8221; unique selling proposition (USP), and a compelling value proposition for your elevator pitch.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; back_color=&#8221;color-396893&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;954965&#8243; back_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;border kurs-block kurs04&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;684667&#8243;][vc_column_text uncode_shortcode_id=&#8221;735147&#8243;]<strong>Customer Journey and Go-To-Market Strategy<\/strong><br \/>\n<span data-offset-key=\"cma0r-0-0\">Use the customer journey as a strategic tool to structure your go-to-market plan, identify key KPIs, and document learnings\u2014especially important for investor pitches.  <\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; back_color=&#8221;color-396893&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;197045&#8243; back_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;border kurs-block kurs05&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;684667&#8243;][vc_column_text uncode_shortcode_id=&#8221;106509&#8243;]<strong>Crafting the Right Messaging<\/strong><br \/>\n<span data-offset-key=\"e6vr5-0-0\">Learn to create effective messaging at each phase of the customer journey. Understand the legal and regulatory limitations around marketing communications.  <\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; back_color=&#8221;color-396893&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;715371&#8243; back_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;border kurs-block kurs06&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;684667&#8243;][vc_column_text uncode_shortcode_id=&#8221;157836&#8243;]<strong>Identifying Marketing Channels<\/strong><br \/>\n<span data-offset-key=\"dad2i-0-0\">Get an overview of relevant marketing channels and their pros and cons, especially for early-stage start-ups. Also covers unique healthcare-specific channels like Key Opinion Leaders (KOLs).  <\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; back_color=&#8221;color-396893&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;308372&#8243; back_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;border kurs-block kurs07&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;684667&#8243;][vc_column_text uncode_shortcode_id=&#8221;221767&#8243;]<strong>Identifying Sales Channels<\/strong><br \/>\n<span data-offset-key=\"bvbeo-0-0\">Explore inbound vs. outbound sales, cooperation with stakeholders (e.g., insurers, providers), and the role of \u201cfounder-led sales.\u201d Learn how to scale your sales structure.  <\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space empty_h=&#8221;2&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;109788&#8243; el_class=&#8221;border-kurse&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text uncode_shortcode_id=&#8221;483731&#8243;]<\/p>\n<h3 class=\"h4\">Q&amp;A Session<\/h3>\n<p>Interactive session to discuss questions with instructors.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text uncode_shortcode_id=&#8221;208887&#8243;]<\/p>\n<h3 class=\"h4\">Methods<\/h3>\n<ul class=\"plus-orange\">\n<li>Web lectures<\/li>\n<li>Practical tutorials<\/li>\n<li>Supporting literature and course script<\/li>\n<li>Templates and real-life examples<\/li>\n<li>Live Q&amp;A with industry experts<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;109788&#8243; el_class=&#8221;border-kurse&#8221;][vc_column_inner width=&#8221;1\/1&#8243;][vc_column_text uncode_shortcode_id=&#8221;137445&#8243;]<\/p>\n<h3 class=\"h4\">Target Audience<\/h3>\n<p>This course is designed for everyone involved in the development and commercialization of digital health solutions, including:<\/p>\n<ul class=\"plus-orange\">\n<li>Founders<\/li>\n<li>Marketing, sales, and strategy leads<\/li>\n<li>Innovation managers<\/li>\n<li>Software developers and architects<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;207849&#8243; el_class=&#8221;border-kurse&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text uncode_shortcode_id=&#8221;269530&#8243;]<\/p>\n<h3 class=\"h4\">Instructor<\/h3>\n<p>[\/vc_column_text][vc_column_text uncode_shortcode_id=&#8221;116841&#8243;]<\/p>\n<div class=\"image-caption-container\"><img decoding=\"async\" class=\"alignnone wp-image-2857 size-full\" src=\"https:\/\/healthlab.nrw\/wp-content\/uploads\/2024\/11\/Alexander-Braden_144px.png\" alt=\"Photo of Alexander Braden\" width=\"144\" height=\"144\"><span class=\"caption\"><strong>Alexander Braden<\/strong><br \/>\nDirector Medication Management at Redcare Pharmacy &amp; Co-Founder of Elona Health GmbH<br \/>\n<\/span><\/div>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_visibility=&#8221;yes&#8221; medium_width=&#8221;0&#8243; mobile_visibility=&#8221;yes&#8221; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;168987&#8243;][\/vc_column_inner][\/vc_row_inner][vc_empty_space empty_h=&#8221;2&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;661073&#8243; el_class=&#8221;max-560&#8243;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text uncode_shortcode_id=&#8221;127937&#8243;]<\/p>\n<h3 class=\"h4\">Investment<\/h3>\n<p>\u20ac299 excl. VAT[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_button button_color=&#8221;color-173812&#8243; size=&#8221;btn-lg&#8221; hover_fx=&#8221;full-colored&#8221; border_width=&#8221;0&#8243; scale_mobile=&#8221;no&#8221; button_color_type=&#8221;uncode-palette&#8221; uncode_shortcode_id=&#8221;460952&#8243; link=&#8221;url:mailto%3Aacademy%40healthlab.nrw%3Fsubject%3DMeine%2520Anmeldung%2520zum%2520Onlinekurs%2520Vertrieb%2520und%2520Marketing%26amp%3Bbody%3DBitte%2520Namen%2C%2520Telefonnummer%2520und%2520Rechnungsadresse%2520angeben.%2520Die%2520Investition%2520pro%2520Person%2520ist%2520299%2520Euro.|&#8221;]Sign up now[\/vc_button][\/vc_column_inner][\/vc_row_inner][vc_column_text text_lead=&#8221;small&#8221; el_class=&#8221;buttoninfo&#8221; uncode_shortcode_id=&#8221;160209&#8243;]<\/p>\n<p style=\"text-align: center;\"><strong>Enrollment possible at any time<\/strong><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; back_color=&#8221;color-428319&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;185530&#8243; back_color_type=&#8221;uncode-palette&#8221; el_class=&#8221;mobile-full&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; back_color=&#8221;color-121267&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1454,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3110","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sales and Marketing for Digital Health Start-ups<\/title>\n<meta name=\"description\" content=\"Building succesful sales and marketing structures\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/healthlab.nrw\/en\/sales-and-marketing-for-digital-health-start-ups\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sales and Marketing for Digital Health Start-ups\" 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